how she did it

Case Studies
Read our How She Did It ® stories of female entrepreneurs from around the world and get inspired and empowered to succeed in your own business. We’ve published stories on a wide range of women, from girls in their teens, to women in their sixties, from student entrepreneurs, to mum entrepreneurs! From women who quit their job to start a business, to women who were made redundant and so started a business. These women come from all over the world – from the UK,
the USA, Canada, Australia, New Zealand, Nigeria, Ireland, the Netherlands, Russia, India and more! But despite all of their differences, these women do have a few things in common – they are all passionate, determined and committed to turning their ideas into a reality, building successful businesses and living a life the dream of and LOVE. I hope their stories inspire you and leave you feeling fired up, ready to achieve incredible things!
   

If you have an inspiring story you’d like to share, find out more here >>

Hobby to business
These women turned their hobby into a business. Find out how they did it here. Go>>
Left job and started business
Read stories about women who quit their job to start a business. Discover the challenges they faced and how they overcame them, read about how they found the courage to leave their job and more! Go>>
Mum entrepreneur
Read stories about women who have started a business and have children too. Some of them decided to start their business to spend more time with their children and some were inspired to start a business because of their child. Go>>
Overcame a personal challenge
Read stories about women who overcame a personal challenge and set up a business- inspirational! Go>>
Search stories by age
We’ve published stories on women of all ages: 20s, 30s, 40s, 50s, 60s
Spotted an opportunity at work
These women spotted an opportunity to start a business while at work. So they quit their job and started their business! Found out how they did it Go>>
Student entrepreneurs
Read stories about women who started a business whilst studying! How do you juggle studying and running a business? Find out from these women. Go>>

Latest Stories

The Artist Entrepreneur

The Artist Entrepreneur

Natasha Westcoat has combined her skills in marketing and art to create a very successful business as an artist. Her story shows just how possible it is to be...
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My Organized Chaos

My Organized Chaos

After the Great Tohoku Earthquake hit in Japan, Jo Ebisujima decided to build a location independent business. So she created “My Organized Chaos” – a website helping busy moms get...
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Clarity Road

Clarity Road

Julie Rainbow overcame a series of events that changed her life completely. The experience empowered her to help other women who were in need of information and advice that...
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You are Never too Young

You are Never too Young

“Someone, somewhere is depending on me…” 21 year old Caitlin Heller has built a business empowering young horseback riders, like herself, to find employment in a tough industry. She...
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Stop Feeling “Vanilla”!

Stop Feeling “Vanilla”!

Steph Robson was inspired by the challenge of starting her own business without compromising her family life. After her 40th birthday, she embarked on a journey of self-transformation and...
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Embracing a Low-Carb Life

Embracing a Low-Carb Life

Jayne Wood found that a low-carb, sugar-free lifestyle produced great benefits for her in her personal quest to heal herself through nutrition and fitness. She channeled her passion for...
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Helping Young Performers

Helping Young Performers

  Jo Britland took her love for the performing arts to a whole new level when a conversation led her create a website that would be a resource to young...
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Center of Gravity

Center of Gravity

Geva Salerno found herself burnt out at work and thus proceeded to do an experiment that helped her find balance. Now she teaches other women how to live by...
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Challenges are Opportunities

Challenges are Opportunities

Joanna Potts had an epiphany while working at a cafe for minimum wage and feeling a bit off track with her life purpose. She realized that she could create...
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