how she did it

Case Studies // Making a Difference in Society...

Making a Difference in Society

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Female entrepreneur: Sangeeta Dilip


Industry: Consultancy

Location: India

She started her business: to make a difference in society.

Age range: 20s

What motivated you to start your business?

Life is a beautiful gift we have and we don’t have much time to make a difference in other peoples life – and business is all about other people. What motivates me is that through whatever business I start, I can make a difference in society, in whatever small way possible.

Tell us about your business…

With my vast experience in sales, one thing I understood is that startups and small businesses are struggling with their sales and marketing and I saw a need to be fulfilled. That’s why I started, which caters to all the doubts that a startup can have. We are helping startups to grow in India with all the whys, what’s and how to’s about startup.

What is a day in the life of you like?

It’s is just great to meet all the wonderful people who took a pledge to crystallize their dream. Obviously my everyday is freakingly awesome!

What have been your biggest challenges so far with running your business?

Everyday I have 2 options in front of me, 1st option if I take it, I will be comfortable and the 2nd option if I take it, I am sure I will fail. As per my decision I will take the 2nd option, which gives me butterflies in my stomach, but lot of satisfaction in my heart ;)

How did you overcome these challenges?

By changing my attitude towards failure. Whenever I see that I am failing, it makes me believe that I am growing! And that gives me more strength and passion to go ahead.

What have you found to be the most effective way to get new clients?

If you have a product, never sell it – you should always sell a story around your product!

What advice would you give to other business owners?

They say the biggest fear after Death is the Fear of Failure, but when you make up your mind to fail…. life suddenly becomes awesome. Though you listen to same people, see the same Facebook updates, have the same routine life…. the only thing you notice out of all this daily clutter is the optimism of life, you get a whole new perspective of the things – your mind thinks out of the box.

How do you keep motivated through difficult times?

I realized that every moment I spend on this planet is precious and must not be wasted. Life meaning is not the destination, but the quest itself. It’s the journey of life to discover the best we can who and what we are and what we’ll become. I come to believe in the notion of re-incarnation. I think probably we do come back in all kinds of different experiences and lifetimes, because one life time is not enough, there is a continual process of learning, growing and developing and all the ancient religions say that eventually we reach a moment where we do transcend.

What’s your favourite quote?

If People are not laughing at you once in awhile that means you are not Dreaming BIG!

If you are not failing once in a while that means you are not Growing!

Who inspires you?

My Family and all the great people who are giving their best, irrespective of where they stand in the society!

Do you have a business philosophy?

A Selfish Person can never do Business.

Get in touch…


Twitter: @sangeetadilip

Facebook Fanpage:


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