how she did it

Case Studies // Pirate Swag...

Pirate Swag

Shirley Rust makes very beautiful, one of a kind jewellery &  sells it on Facebook. Read her story below & check out more pictures of her work at the bottom of the article.


What does your business do?

Hi my business name is Pirate Swag – I design & make OOAK (One Of A Kind) costume jewellery I have done for a few years & decided to open a FB shop (Pirate Swag)  & I’m so pleased that people like my creations.

Contact details are through my shop or email [email protected]

What made you decide to start your own business?

I had been doing the local craft fairs with a friend but was finding the ‘pitch’ fees extortionate. I am well aware that there are many people making & selling jewellery so I try to be different & keep my prices down so found I would have to sell a lot to cover fees, diesel etc.

I’d met a few people on line through playing the games & they suggested I’d do well opening a FB shop – so I did :O)

What have been your biggest challenges so far?

I’m not very computer literate & am still learning about certain things!! This is my biggest challenge!!! My husband & son are very supportive & help me where they can.

How did you overcome these challenges?

I’m still overcoming being a computer illiterate!!

What advice or tips would you give to other business owners?

I think just to be your self with people – open & honest. I am at the moment helping others who have just opened their FB shops – help others & they will help you.

What’s your favourite quote?

My favourite quote – Treat others as you yourself would like to be treated.

Who inspires you?

Nature inspires in my creations of my jewellery


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