how she did it

Case Studies // “I had lots of ideas of ...

“I had lots of ideas of my own, so decided go it alone”

Moira Evans decided to go it alone and set up Financial Growth Solutions. Read her inspiring story below.

What does your business do?

Financial Growth Solutions is a proactive accountancy practice based in Cheshire. We act as part time company accountant and finance director for our larger clients, as well as providing the full range of accountancy services to a variety of small and medium size businesses.

We believe that people should get more from their accountant than just number crunching – we work closely with our clients to help their businesses grow and we make sure they have tax planning strategies in place to maximise income.

Our website is at ; and and you can phone us on 01625 869712.

What made you decide to start your own business?

Whilst I have worked for some excellent accountancy and management consultancies, I had lots of ideas of my own, so decided go it alone. I was offered a part time position with a current client, then decided to set up my own company. I love being able to advise and support different businesses, and I get a real buzz from knowing that I’m having a direct impact on their growth and development.

What have been your biggest challenges so far?

Marketing was my biggest challenge – I didn’t have any experience of attracting and winning work before.

How did you overcome these challenges?

A steep learning curve, reading and experimenting with different methods and seeking help from experts in marketing, copywriting and presentational skills. Last year was a fantastic year for the business, and it looks as if 2011 will be even better.

What advice or tips would you give to other business owners?

Business networking opened all sorts of doors for me development wise. I would recommend it for anyone starting out. Concentrate on building a nucleus of contacts, keep in regular touch, and you are far more likely to be successful than if you spend your time business card collecting! I met two female entrepreneurs whilst networking, we are launching a new business called “Success Specialists”

What’s your favourite quote?

“Nothing endures but change.” Heraclitus – embracing it in business makes you more likely to succeed.

Who inspires you?

People who have come from disadvantaged backgrounds and who succeed in the face of adversity. Revolutionary business owners like Richard Branson and the late Anita Rodick who put customers first – more companies should do the same.

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