Pinterest is growing FAST! It increased by an incredible 5,124% from 2011 to 2012! What’s also interesting is that Pinterest buyers tend to spend more and purchase at greater frequencies than users from the other top 5 major social sites. And traffic from Pinterest produces 4x the revenue-per click than Twitter. Pinterest reportedly generates 17% of Shopify’s entire social media-driven revenue!
Some other facts for you:
# 79% of the Pinterest users are female
# Mums are 61% more likely to use Pinterest than any other demographic
# Including the price on a pin generates an average of 36% more likes