The Blog

Why Quizzes Are The Best Way To Attract Leads And Customers With Ryan Levesque

In this episode, I’m talking to the amazing Ryan Levesque about one of the best things I’ve ever done from a lead-generation perspective: Creating a quiz! 

Ryan is an author and Founder of The ASK Method and he also runs a quiz platform called 

Apple PodcastsSpotify Podcasts



At FEA, we’ve been using this platform since 2018, when we first launched our quiz that helps people to get a tailored plan for business success. 

Since then, over 100,000 people have taken the quiz and it has been the most effective (and cheapest!) lead magnet we’ve ever run on ads!

If you haven’t checked out the quiz, you can take it here > 

In this episode Ryan and I talk about:

  • What a quiz funnel is and why it’s such a powerful tool to get to know your audience.
  • Why quizzes are so cost-effective for attracting leads and customers.
  • The types of quizzes that exist and how you can use them in your business. 
  • How to use quizzes to sell more products or services.
  • The biggest mistakes to avoid with quizzes.

I hope this episode gives you lots of ideas and inspires you to try a quiz funnel for your own business! And if you’d like more help with building your quiz funnel, I have a $100 gift for you:

Ryan is hosting a week-long quiz funnel workshop, where he will walk you through the full process to design and create your very own quiz and share loads of real-life examples. This quiz workshop week normally costs $100, but if you click the link below and use coupon code FEA, you’ll get access for FREE! 

Click here to grab one of the free spots with code FEA >>

Ryan only hosts this workshop week once per year, so definitely take this opportunity to join for free!

If you haven’t checked out the FEA quiz yet, you can take it here > 

Become an FEA Insider!

Access our amazing freebies for building your business and our bonuses, giveaways and more...


We're working on improving our site search and currently you can search for posts and pages.

Oops! We’re unable to find what you’re looking for in our search results.

Here are other ways we can help… Reach out for help in our Facebook group >>

Have a customer support related question? Email us at