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You Don’t Need To Niche Down To Succeed. Here’s Why.

So many entrepreneurs get stuck thinking they must niche down and target the smallest possible audience in order to be successful. 

They end up not making progress and feeling frustrated because they intuitively feel like they don’t want to niche down and they want to help lots of different people.

This is something I see coming up over and over again.

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Maybe it’s something that has been affecting you: maybe you’ve been confused about identifying a really specific audience and you feel this pressure that unless you niche down, your business won’t work out, because that’s what a lot of experts and coaches say. 

While it’s important to get clear on who it is you want to serve and who would be your ideal audience, we put too much pressure on ourselves to have it all figured out. 

So in this episode I want to share with you why you don’t actually need to niche down to be successful, and what to focus on instead.


The most important part of building a business is that you show up for your dreams, be of service in some way and get your message out there.

There are plenty of businesses out there that haven’t niched down and are still wildly successful, so give yourself permission to just do things on your own terms. 

You don’t have to have everything perfectly figured out, but if you’d love some help getting more clarity around your vision and your ideas, I have a free workbook that will help you out!

It’s called Uncover Your Winning Business Idea and you can click below to download a free copy!

Uncover your winning business idea

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