You spend so much time creating content on Instagram – but no one seems to be clicking through to your website or taking the action you want them to take and it can feel so frustrating!
So I wanted to share a really simple, quick tip that will make a massive difference.
When you post to your main feed on Instagram (whether that’s a photo, inspirational quote, video or a graphic), you have the option of adding multiple photos in a carousel to the same post.
Inspirational quotes, images, graphics are amazing and tend to get a lot of engagement but sadly they don’t seem to generate many click-throughs.
What you can do is to add another image to that same post that tells people how you can help them. This could be:
- Explaining to people how you can help them
- Pointing them to your link in bio
- Giving them a call to action
- Promoting your shop
After that, the following image could be a testimonial that shows people social proof of how amazing you are and how much people love your business, your brand and what you offer.
Adding these few images as a carousel to each of your feed posts has the potential of hugely increasing your click-throughs or the action people take from your Instagram posts.
We tested this on our own @femaleentrepreneurassociation account and saw a huge increase in click-throughs and actions taken by our followers!
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