The Blog

Throwback to 2013: How I launched the Members’ Club without having it all figured out

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I don’t know about you, but over the years I’ve definitely got hung up trying to make things perfect and I’ve overwhelmed myself to the point of procrastination! It’s easy to look at what others are doing who are further along their journey and think we need to be where they’re at, but the thing is: we don’t. 

I get messages all the time from people asking me what platform I built my membership site on and how many masterclasses I launched it with and how I create everything…

But the truth is when I launched my membership it was me, myself and I (plus my amazing developer, Andrei) and I had no bloody clue what I was doing!! 

When I launched I’d created one piece of content and I sent the launch email out the day before Thanksgiving (because being from the UK, I had no clue!!). 

But I fumbled my way through it all and by being imperfect and having the courage to just fumble I’ve got to where I am today. 

So in this episode, I’m taking you back to 2013 to when I first launched the Members’ Club to show you what it was all like. You’ll see…

  • How I invited my audience to join me as founding members back in 2013 (without a complicated launch, just a simple post!) (at 2:59)
  • The first piece of content I ever created for the membership (and how I had no idea what would come next after that!) (at 4:36)
  • The email I sent out to launch the membership (and how it was completely the wrong day and time to send it!) (at 6:48)
  • My top 4 tips for getting started (including how to launch successfully with a small audience and how to get your audience to co-create your product with you!) (at 8:48)

I want you to see that we all start at the same place… the beginning and it’s not meant to be perfect or completely planned out or even figured out. 

It’s messy, it’s overwhelming, it’s all one big experiment and if you can find it within yourself to just go with the flow of it all and stop pushing to have it all figured out, you can create so much success!

You can do this, I know you can and I’m here cheering you on! Give yourself permission to make it happen.

And, if a membership site is something you’ve been teetering on the edge of doing then definitely check out the TRIBE course – my friend and mentor, Stu McLaren, created it to teach people how to build successful membership sites. He’s helped me so much, so this is the only course outside of FEA that I ever promote as an affiliate because I know the results it can get for you.

So I’ve put together so AMAZING FEA bonuses when you sign up through FEA :)

You can check out the bonuses here (available until enrollment closes for TRIBE on the 7th May 2020).

Links & Resources

The first post I shared inviting founding members into the Members’ Club!

The first piece of content I created for the Members’ Club

The episode I recently released with Michelle Rohr about her $16,000 launch

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