Often in online business, we can overcomplicate what it takes to succeed when really if you follow these 6 steps on rinse and repeat and keep things simple, you can’t help but succeed.
I often get asked what I would do if I had to go back and start an online business all over again In this video, I am going to share the exact steps I would take with you.
GET RIDICULOUSLY CLEAR ON YOUR BUSINESS MISSION
What is your business all about? What does it stand for? What is the message that you are spreading? Make sure that you are leading with your business’ mission in all that you do.
DEFINE YOUR AUDIENCE
As you take action in your business, you will refine what it is that you offer and who it is that you love serving. Don’t get too hung up on knowing all the details in the beginning. For instance, I knew that I wanted to reach female entrepreneurs, but I didn’t know specifics such as what age range they would be. Just start and let the details evolve as you grow.
Create content for your audience and spread your message in a helpful way. This could be blog posts, videos, online workshops, etc. Pick one route to focus on as a channel for putting your content out there in order for people to hear your message. Your job is to put the best content that you can out there to wow and delight your audience.
EXPAND YOUR REACH
Social media is a massive way to tap into existing markets and communities where your audience is hanging out. The leverage that you gain by focusing on reaching people through social media is monumental. However, don’t spread yourself thin trying to focus on too many platforms at once – it will lead nowhere! Pick one platform and become amazing at it and it will lead to a breakthrough.
CONVERT PEOPLE INTO EMAIL SUBSCRIBERS
People who give you their email are more likely to buy from you. What killer freebie can you create in return for someone wanting to subscribe in order to receive it? It could be a checklist, workbook, video series, webinar, etc. There are so many platforms out there to help you create opt-in pages and build your email list. Pick one and create a freebie that would be attractive for your audience.
Make a list of all the different product routes you can go down (eBook, membership site, online course, etc.). Figure out what feels right for you and go with that. Something powerful you can do to refine your decision is to ask your audience: “What is your biggest pain point that I can help you with?” Then create your product/service/offering around what you know your audience would LOVE.
You don’t need to overcomplicate these steps. Simple works!
To help you keep from getting overwhelmed, I have a free worksheet for you to help you implement these 6 steps. Print it out, keep things simple, and take action. If I can do it, so can you. Success in business can be achieved by anyone, but it’s not an accident. You have to do it on purpose.