Creating amazing sales copy for your sales page is something that a lot of entrepreneurs struggle with…myself included.
I have tried to write sales copy in the past that’s ended up being a load of tosh! Here’s where I was going wrong:
- I had no idea where to even begin with it all! I didn’t know the structure/formula to follow and so from the get-go felt confused!
- I wasn’t clear on who specifically I was writing it before, this just added to my confusion.
No wonder what I was creating was rubbish and didn’t generate any sales!
However, thankfully there is a proven formula when it comes to writing powerful sales copy – a formula every single one of us can follow and see incredible results from.
So in the video below I was joined by Amy Chick, branding & copywriting extraordinaire, who shared her 4-step process for writing an amazing sales page…
Podcast: Play in new window | Download
:: Amy Chick’s website ::
:: How to create an amazing ‘about’ page ::
:: How to get to know your ideal clients on a more personal level ::
Get clear about who your perfect customer is and then at the beginning of your sales copy talk about where they are now – current pain/problem, how they are handling it, how they’ve tried to fix it.
Then talk about their ideal outcome – where they hope to be.
After that you want to talk about your solution – what their life could look like after working with you/using your product.
Finally you want to create exclusivity – filter out the readers who aren’t ideal for your product/service, and pull in those who are, so they feel a strong attachment. Do this by stating who your product/service is for and who it isn’t for.
Did you find this helpful? Do you have any questions about this or any experiences you’d like to share? Leave a comment below and let us know!
See you next week!