The Blog

4 Steps To Writing An Amazing Sales Page That Converts

Creating amazing sales copy for your sales page is something that a lot of entrepreneurs struggle with…myself included.

I have tried to write sales copy in the past that’s ended up being a load of tosh! Here’s where I was going wrong:

  1. I had no idea where to even begin with it all! I didn’t know the structure/formula to follow and so from the get-go felt confused!
  2. I wasn’t clear on who specifically I was writing it before, this just added to my confusion.

No wonder what I was creating was rubbish and didn’t generate any sales!

However, thankfully there is a proven formula when it comes to writing powerful sales copy – a formula every single one of us can follow and see incredible results from.

So in the video below I was joined by Amy Chick, branding & copywriting extraordinaire, who shared her 4-step process for writing an amazing sales page…

RESOURCES

:: Amy Chick’s website ::

:: How to create an amazing ‘about’ page ::

:: How to get to know your ideal clients on a more personal level ::

action

1

Get clear about who your perfect customer is and then at the beginning of your sales copy talk about where they are now – current pain/problem, how they are handling it, how they’ve tried to fix it.

2

Then talk about their ideal outcome – where they hope to be.

3

After that you want to talk about your solution – what their life could look like after working with you/using your product.

4

Finally you want to create exclusivity – filter out the readers who aren’t ideal for your product/service, and pull in those who are, so they feel a strong attachment. Do this by stating who your product/service is for and who it isn’t for.

bluelines

Did you find this helpful? Do you have any questions about this or any experiences you’d like to share? Leave a comment below and let us know!

See you next week!

Carrie xx

sign up new 1

Become an FEA Insider!

Access our amazing freebies for building your business and our bonuses, giveaways and more...

JOIN THE CONVERSATION

I NEED HELP WITH
We're working on improving our site search and currently you can search for posts and pages.

Oops! We’re unable to find what you’re looking for in our search results.

Here are other ways we can help… Reach out for help in our Facebook group >>

Have a customer support related question? Email us at mc@femaleentrepreneurassociation.com