We live in a world where so many people are setting up businesses and doing amazing things and using social media to share those successes with the world… it can be easy to get so inspired and caught up in the wonderful things other people are doing that you end up thinking that you should be doing them too.
Without even realising it, you start to become more like them and less like you… which is a recipe for disaster in business.
I’m sure we’ve all done it at some point and that is perfectly normal.
However, the problems arise when you lose sight of who you are and your own unique style, because you’ve become so consumed with paying attention to the wonderful things other people are doing (and thinking that you should be doing things like them).
So this week, brand strategist Kat Tepelyan from igotkat.com shares 3 amazing things you can do to help you avoid falling into this trap…
:: RESOURCES ::
Whenever you feel like you’re losing touch with your authentic self and getting confused trying to be like everyone else, follow these 3 steps:
EMBRACE & TELL YOUR STORY
Take some time to re-write your story and get connected with it again. Get a piece of paper and a pen and ask yourself these questions:
1) Who was I?
2) Who am I now?
3) Why do I choose to do what I do now?
Kat explains these questions more in the video above.
Take some time to think about how you differentiate yourself. What makes you YOU? What makes you unique? This is all about linking back to your own personal story and connecting your story with your business, so it has that special touch that only you have.
GO OVER THE 12 BRAND ESSENCES
Review the 12 brand essences and spend some time figuring out which essences resonate with you and your business. Download the 12 brand essences above.
I really hope this helps you to stay aligned with who you are and your wonderful, unique style! It’s perfectly okay to be inspired by other people and think they’re wonderful and take inspiration from them, but remember to keep being YOU, because you are wonderful too (never forget that!).
I’d love to hear what you think about this – do you ever find yourself thinking you need to be more like other people? If so, how do you deal with it? Leave a comment below!