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A Lesson In Landing Pages – Part One

Jill is one half of a lifestyle entrepreneur duo who helps others ditch their day job in favour of building a business doing something they love. In this 6-Part Series, she will share some of her most savvy business tips and tricks.

Jill Stanton // Philippines // ScrewTheNineToFive // Lifestyle Entrepreneur

Lead generation. It’s not really a phrase that gets you all jacked up, is it? Or maybe it’s one that completely confuses you.

I get it. I used to be the exact same way.

I mean, up until about six months ago I just couldn’t understand how anyone could even give a damn—let alone get excited—about capturing email addresses.

I’m now face-palming myself for NOT wizening up to their sheer relationship-buildin’, customer-convertin’, email-list-buildin’ power earlier in my business.

After all, a solid email list of engaged prospects and customers is downright essential to any business’ success. So what took me so long?

I hadn’t yet discovered LeadPages.

Lead what now?

LeadPages. It is a lean, mean, lead-generating machine…errr…software. Meaning it is a one-stop-shop for getting readers, viewers, listeners, and customers to sign up to your newsletter, using their tried and tested templates.

But should you just chuck any old opt-in box up and hope someone signs up?

Not a chance.

Instead, let’s use the next few hundred words to get creative and learn some crafty techniques for leveraging your landing pages.

But first…

WHAT THE HECK IS A LANDING PAGE?

Before I immersed myself into the world of LeadPages, I thought a landing page was simply any page on your site that someone lands on.

Not so much.

Instead, landing pages are simple pages that sit within your site and only have one goal: To convert that visitor into a lead.

That’s it.

There should be no other distractions, no other live links, nothing other than a great headline, an eye-catching image, a strong call-to-action, and a simple opt-in form.

But how can you use them in your own business?

First, you keep reading.

6 STRATEGIES TO LEVERAGE YOUR LANDING PAGES

#6 Social Media

We all know that we each get one coveted spot on our Facebook page, Twitter bio, YouTube channel, and our Pinterest profile to link to our website.

But how many of us are using that spot strategically?

I mean, sure, you could always just throw your homepage on there and be done with it, OR you could get creative with that one little link and use it to link to a landing page.

From there you can customize what each landing page says to further target your fans and followers, and convert them into loyal subscribers by teasing them with a free offer they can’t refuse.

And here you were thinking that linking your homepage was the only way to go.

#5 Below-the-Post CTAs

After running over 20 different websites, I have come to learn that a solid below-the-post call to action is one of the easiest ways to convert a reader (or viewer or listener) into a lead.

Think about it: If a person has just invested a few minutes of their time ingesting your content, chances are they are interested in what you have to say or offer.

Therefore you should use this moment of engaged interest to present them with your free opt-in bribe, get them to click your link, and sign up on your landing page.

Bada boom, bada bing! Do people still say that?

Moving on…

#4 Facebook Custom Tabs

By now it’s pretty obvious that I’m big on LeadPages, but what I dig even more as a marketing tool is Facebook.

Combine those two powerhouses and you have got yourself one no-fail way to convert your fans into your customers.

But how?

Simple. LeadPages integrates seamlessly with Facebook, meaning you can use one of those small boxes right under your cover photo to host your LeadPage and get people signing up to your offer, all without having to leave Facebook.

Want to turn your efforts up to 11? Drive a few Facebook ads to that custom tab of yours and really start attracting those leads.

To be continued…

Jill is a wanderluster and affiliate marketer hell-bent on teaching others how to replace their income and escape their 9-5 over at http://ScrewTheNineToFive.com. Currently traipsing the globe with her hubby, she lives out of a backpack, swears too much for her own good, and isn’t afraid of a tall glass of gin. Hit her up on Facebook, but be warned, she’s a talker!

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