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Clean Up Your Sales Copy // Weekend Wisdom

If you have ever met me – or get the pleasure to one day – then you know I enjoy being quick-witted and a little too sassy for my own good.

I’m fortunate enough to be in a position where I can inject this side of my personality into my work and still get paid for it. That being said, there are times when being cheeky doesn’t result in a good pay day.


A lot of people are under the impression that creating a wordsy, yet clever sales copy will convert into sales. Unfortunately, their wit is often interpreted as nonsense and people take their business elsewhere.

If you are writing sales copy, now is not the time to be the next Jerry Seinfeld, Ricky Gervais, Sarah Silverman or who have you. Now is the time to be clean, clear and to the point.

Here are a few tips for creating great copy and converting that into sales.

1. Nail the headline.

Eight out of 10 people will read the headline copy, but only 20% will read the rest. Why? Because your headline may not be demanding their attention and describing accurately what you are selling.

Avoid bounce rates by being clear about what you are selling and enticing them to read on.

2. State your reasons.

People want to know why you are selling something. Use your sales copy as an opportunity to share a compelling back-story as to why you are qualified to be making this offer.

As the story unfolds, people will become more emotionally invested in your product and therefore, more likely to purchase your product.

3. Be credible.

I have no experience in ex. web design packages, so I would be hard pressed to create could copy that would convey my expertise, since I have none.

Gaining a customer’s confidence through your own expertise and credibility will convert into sales. Do what you know and love what you do!

4. Use subheads.

I’m a scroller. I like to get to the good stuff and when I come across, only then will I take the time to read it. This notion should be applied to your sales copy.

Create subheadings that will attract people’s attention and make them want to read what’s below it.

You can also use subheads to make promises that make your audience want to go back and read.

5. Incorporate testimonials.

Well written testimonials are a great way to gain customers trust. Just make sure they do so by explaining how the product helped them, and not just about how awesome of a business person you are.

Calm the fears of potential buyers by adding in testimonials that answer questions like; “Will this work for my particular situation” or “What if I need to return this.”

6. Give them an offer they can’t refuse.

You’re not just selling a product, but you’re selling an experience and a solution. Break down every detail of how your product works, how it will benefit the consumer.

Even better, add in a guarantee – money-back, or otherwise – that reduces the risk of those who feel like they may be being taken advantage of or scammed. Good customer service creates a ripple effect of good karma!

7. Close with a Call to Action.

If you want me to click “buy now,” you better offer me one heck of a Call to Action. Remind customers of how they will benefit from this product and explicitly asking them to buy. A sales copy is not an occasion to soft sell. Soft selling will cost you conversions.

I’m confident that if you take these 7 simple steps into consideration, you will start to notice a rise in your sales.

Do you have a sales copy that needs a little work? Which of these tips do you think will work best for you? Be sure to share your experience by leaving a comment below this post!

Until next weekend; stay healthy, happy and hungry!

Sabrina Taylor is a writer for the Female Entrepreneur Association, with a new Weekend Wisdom post out every Saturday to help keep you inspired over the weekend. Say Hello or simply enjoy her daily dose of sass by following her on Twitter.

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