I personally love marketing. I love coming up with new ideas to test out to reach and engage with more people! But sometimes I feel like my marketing can end up not being so effective – I’ll test out new things and then all of a sudden there’s different stuff going on and I have lost track of what’s even working! I’ll get sucked into to doing a million and one other things and take my eye off the marketing ball.
Well last week while I was at the Traffic & Conversion Summit in San Diego I definitely got my focus and attention drawn back to marketing. While I was away I decided to take some time to create a new marketing map of my business, so I could see exactly what’s been going on and it was so incredibly helpful, so I thought I’d share exactly what I did with you.
Excuse the terrible voice… I also picked up a cold :( if you know any good remedies I can try, leave a comment below and let me know! Watch the video or listen to the podcast to hear the 7-steps to mapping out your marketing funnel:
Podcast: Play in new window | Download
THE 7-STEP PROCESS FOR CREATING YOUR MARKETING MAP:
- How do you drive traffic?
- How to you capture new leads?
- How do you nurture those leads?
- How to your present your offer to those people?
- How do you make the sale?
- How do you deliver your product or service?
- How do you test, track and tweak?
Write it all down like mentioned in the video and create your marketing map!
I hope this helps you as much as it helped me. I would love to hear what other marketing tips and tricks you have – leave a comment below :)
See you next week for another dose of inspiration!