how she did it

Case Studies // Turning a Hobby into a Busines...

Turning a Hobby into a Business


Name: Tersia Willemstijn

Location: South Africa

Company: Bee Artsy

Reason for starting her business: She wanted to turn her hobby into a business

Age range: 20s


Tell us about your business…

I teach arts and crafts and make handmade gifts that I sell over the internet.

What is a day in the life of you like?

Do Marketing

Answer customers and follow up on web submissions

Finish the products outstanding

Photograph new products

Do admin and pricing

Update stock and budget

Update website with new stock

Social network with new stock

What have been your biggest challenges so far with running your business?

My Private Exhibition in December 2011. I had to do everything from the food and cocktails, hiring of tables etc, product to sell, decorations, guest list and the invitations.

How did you overcome these challenges?

Just stayed calm. Made a mission statement. Made a schedule and worked with it.

What advice would you give to other business owners?

Never give up – try something different.

How do you keep motivated through difficult times?

I remind myself that this is what I wanted to do with my life.

What’s your favourite quote?

Some snowballs might have rocks in.

Who inspires you?

My parents ( Lizelle Willemstijn and Marinus Willemstijn)

Do you have a business philosophy?

Always talk to your life partner.

Believe you can achieve everything.

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