In the video above I shared my story around how I launched the Members’ Club, with the help of the amazing Nikki Elledge Brown, founder of A Course About Copy.
It’s long, but I hope you find lots of nuggets in there.
Below I’ve made a note of what we talk about and at what time, so if you like you can just flick to the parts you’re most interested in.
I hope you find this helpful! Carrie xx
TIMINGS
1:23 – Coming up with the concept for the Members’ Club
3:36 – How I got started turning it from an idea into a reality
7:00 – How I created surveys to discover answers
9:38 – How to get answers and find out what your audience want, without an existing network of your own
13:52 – How I began to create the content
19:14 – Creating a freebie to test out your idea
21:16 – Coming up with the pricing
26:02 – Discussing why people said they wanted to have a monthly subscription, rather than an annual one
27:41 – How I deal with people who sign up and cancel (and the worry of people doing this)
30:30 – Setting up the technical side
39:44 – How I built a buzz before launching
41:50 – Nikki talks about how she used Facebook groups to build buzz for her launch
42:31 – What happened once someone signed up to the pre-launch list
44:51 – How I created Founding Members
46:33 – Creating my marketing plan for the launch
49:00 – Nikki’s launch experience (her 6-figure launch)
56:09 – The dilemma of not knowing whether I could sustain a membership site
1:05:10 – How I marketing the Members’ Club every month
1:09:15 – Who helped me/my team
1:11:15 – Marketing breakdown + not being afraid to sell
1:16:19 – Nikki’s experience + how to deal with people telling you should do things a certain way
1:18:15 – The most important things to consider when launching
1:22:30 – Not being afraid
