The thing that goes right to the heart and soul of your business is your core purpose – why you’re doing what you’re doing, and then you communicate that with your audience through your core business message. However, this can be one of the toughest things to work out!
Especially with the internet and social media, it can be really easy to look around at what everyone else is doing and be so inspired by their message and what they’re doing that you end up losing sight or feeling really confused about your own message.
And when you lack clarity on what your core business message is it makes everything so much harder.
So how do you get clarity on your core business message? In this episode Rebecca Tracey from The Uncaged Life shares some powerful steps you can take and exercises you can try to figure it all out and she also shares how you can integrate your core message into your business. Have a watch below…
I loved Becca’s “fill in the blank” exercise – so simple, but effective. It goes to show that you don’t need to worry or waste time trying to figure out this totally unique core message, what you need to focus on is putting your own personal spin on it – and your special touch to the message.
I hope you enjoyed this episode! I’d love to hear what you think – is figuring out your core message something you’ve struggled with? If so, what helped you to get more clarity?
Leave a comment below and I’ll see you next week for another dose of inspiration!